USAID’S ANNUAL CONTEST CHALLENGES COLLEGE STUDENTS TO CREATE PUBLIC SERVICE ANNOUNCEMENTS SHOWING WHY CASH DONATIONS ARE BEST FOR DISASTER RELIEF.


PSAID

(MOTION)



ROLE ART DIRECTION, PRODUCER, DESIGNER
CLIENTUNITED STATES AGENCY OF INTERNATIONAL DEVELOPMENT
DATE2023
DELIVERABLESDIGITAL VIDEO
INDUSTYGOVERNMENT, PUBLIC COMMUNICATIONS

001CASH IS DIGITAL
MY PSA FOCUSED ON THE POWER OF CASH AS A DIGITAL RESOURCE, SHOWING HOW IT CAN BE TRANSFERRED INSTANTLY TO SUPPORT DISASTER RELIEF. USING BINARY CODE AS A VISUAL ELEMENT, I DEMONSTRATED HOW CASH QUICKLY TRANSFORMS INTO SUPPLIES, SHELTER, AND MEDICAL AID. THE CONCEPT HIGHLIGHTED SPEED, FLEXIBILITY, AND IMPACT—PROVING WHY CASH DONATIONS ARE THE MOST EFFECTIVE WAY TO HELP.

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