Happy Valley Plants
Happy Valley Plants - Cave Creek, AZ12/2024 – Present
Business Development and Marketing
- Business Development and Marketing.- Developed a cohesive and impactful branding and visual identity to enhance recognition and communicate the brand's values effectively.
- Conducted data analytics to inform strategic decision-making and optimize performance.
- Designed and executed marketing materials across multiple channels.
- Managed, designed, and executed email marketing campaigns using Mailchimp.
- Designed, maintained, and optimized e-commerce websites on Shopify.
- Designed and executed social media content and promotional materials to drive engagement and brand awareness.
- Planned and managed Google advertising campaigns to maximize ROI.
- Strategically planned, designed, and executed trade show booths and accompanying collateral materials to enhance brand visibility and audience engagement.
Arizona Wholesale Growers
Arizona Wholesale Growers - Cave Creek, AZ08/2023 – Present
Senior Graphic Designer
- Edited videos and created animations to support marketing and branding efforts.- Designed and executed social media and Mailchimp advertising campaigns to drive engagement.
- Maintained and designed websites to ensure functionality, visual appeal, and user experience.
- Developed custom collateral for events and trade shows, including banners, signage, and promotional materials.
- Created business materials such as letterhead, business cards, and wall graphics to align with brand identity.
Arizona Wholesale Growers
Arizona Wholesale Growers - Remote05/2023 – 08/2023
Graphic Design Intern
- Designed event and trade show collateral to elevate brand presence and audience engagement.- Strategically grew social media accounts through targeted content and engagement strategies.
- Conceptualized and executed impactful social media campaigns to drive awareness and conversions.
- Performed image editing and correction to maintain visual consistency and quality.
- Created compelling signage designs for various promotional and branding purposes.
- Presented creative concepts and solutions during client meetings to align with project goals.
- Designed apparel and merchandise to enhance brand identity and appeal.
- Developed, maintained, and optimized websites for seamless functionality and user experience.
- Edited videos and produced animations to support marketing initiatives and storytelling.
Global Sport Institute
Arizona State University - Tempe, AZ01/2023 – 09/2024
Digital Communications Assistant
- Managed social media accounts to drive engagement and grow online presence.- Produced a variety of marketing materials tailored to diverse campaigns and audiences.
- Designed creative assets for large-scale events, ensuring consistency and impact.
- Developed and distributed newsletters, promotions, and other communications.
- Maintained professional communication with clients, teams, and stakeholders.
- Captured high-quality photographs at live panel events for promotional use.
- Collaborated with multiple organizations on complex, cross-functional projects.
- Presented creative concepts and strategies in client meetings to meet project objectives.
- Designed materials aligned with company branding guidelines for cohesive messaging.
- Created and published news articles and blog posts to enhance website content.
Arthritis Center
University of Arizona - Remote01/2023 – 12/2023
Graphic Designer
- Communicated effectively in unfamiliar fields, quickly adapting to new areas of work.- Designed all creative assets for events and social media platforms to enhance brand visibility.
- Articulated design concepts to clients with no prior design knowledge, ensuring clarity and understanding.
- Managed Mailchimp and Eventbrite platforms for seamless event communication and registration.
-Created highly detailed MRI scans and illustrations in Adobe Illustrator for medical applications.
- Developed logos and branding for podcasts to establish a strong and recognizable identity.